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IKEA & 4Humans — Southeast Asia

IKEA & 4Humans — Southeast Asia

4HUMANS called us to develop a serie of packs for an IKEA comercial directed by Javier Laurenço. The challenge was to create realistic food packs (meat trays, condiments and sardines) but instead of real food, they contain mini-IKEA furniture.

www.ikea.com

www.4humans.tv